Beyond the Prompt
The business owner's guide to understanding AI
AI is about considerably more than asking ChatGPT better questions. Discover where it can genuinely help your business, where the risks lie, and how to introduce it safely and sensibly.
Written for busy business owners. No technical background required.
What's inside
Make better-informed decisions about AI
Where AI could save time and improve productivity
How to identify worthwhile business use cases
What employees may already be doing with AI
Protecting confidential and commercially sensitive information
Choosing approved tools and creating sensible boundaries
Introducing AI without a large or expensive project
Moving from experimentation to a practical adoption plan
David Roth
David Roth is the founder of North London IT Support and has more than 30 years' experience helping organisations use technology safely, effectively and commercially. He works with small and medium-sized businesses to make sense of IT, cybersecurity and emerging technologies without unnecessary jargon.
"I wrote Beyond the Prompt because many business owners know they need to understand AI, but are struggling to separate practical opportunities from noise and hype. This guide is designed to give you a clear starting point, and help you ask better business questions before choosing any technology."
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